Knowledgebase

Embed SEO in WordPress

Search engine optimization is an important thing to make the website stand higher on Google or any search engines and thus get clicked by users. With Yoast SEO you can insert the title, as well as the description, which will provide plus points for Google. Of course, this is not all.

Altatribute

If you upload images to WordPress, you should also describe them under alternative text. This is so that Google not only reads the text for the blind, but also describes the image that the website has to stand online.

Altatributte WordPress

Keyword optimization

When you fill your website with the content, you should do a keyword research beforehand. Because the pages will be found faster by users if you pack keywords, such as "buy mattresses in Berlin" in the content. There should not be too many keywords in the content, two to three keywords per page should be sufficient. For each page, research should be done to match the topic. With this tool you can see how many users search for a certain term. https://neilpatel.com/de/ubersuggest/ Here for there is the free, as well as the purchased version.

On Page Optimization

On page optimization is what users see on the page. For this you should build a clear page structure. You should also set internal links on each page, so that the user can easily get from A to B on your website.

Off Page Optimization

The offpage optimization is what the users do not see and what is optimized in the background. Here are the external links that are in focus. There are many blog sites and guides where you can publish an article for a certain price, with a link to your website. This way, the users who read through this post can get to your website.

Mobile SEO

Meanwhile, it is important that the mobile page is adapted, because most users google in everyday life with the smartphone and here the page should look the same as the website with the computer/laptop. You can already make sure that the website is built mobile-friendly.

Usability

Nothing is more important to make it easier for the user to use the website. Here it is important that the customer always knows where he is and that the headline structure is comprehensible.



 

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