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How to create social media posts

Social media is in high demand these days, which is why companies are also starting to do social media marketing. It is also important here to create interesting posts so that the user becomes aware of the posts. With these tools mentioned in this post, you can create social media posts that are designed to be interesting.

Create social media posts

You can easily create posts with Canva for free, for this you need to register with Canva. There is also a Pro version of Canva, nevertheless the free version is also sufficient, except that you don't have access to some graphics, images and templates.

With Canva, you can choose what you want to make a post for under Create Design. Under Recommended, you'll find a bunch of suggestions that fit the post you want in terms of size. If you choose an Instagram post here as an example, the window will open where you can edit that post. So the size of the white template corresponds to the size that is posted on Instagram as a post.

Design erstellen Canva

In the left column you have a menu field that contains templates, elements, uploads, text, as well as background. In the search bar you can use a term to search for the appropriate templates, images or even elements. Editing the images is very simple.

Canva Berarbeitungsbereich

After you have created a suitable design, you should pack only the most important in the posts. On the basis of a post the user can develop the interest. The post does not have to contain a lot of text, nevertheless, in the description of text you can include more important information. In the post it is recommended to mention with keywords e.g. the advantages or what the user can expect from the product.

Social media posts as video

Creating social media posts as video is also quite easy. For this, you can also create a video post via Canva. At the dashboard, you can choose what you would like to design and thus you can choose video. Scroll down further, you will also find suggestions and templates which you can use.

Video erstellen mit Canva

Now you can also start editing and creating the video. Here we have the same menu bar as in the upper part. The video should also contain only the most important information. You can vary the number of seconds and create a new page at the plus, so the content changes from one page to the other in a video. 

Video Bearbeiten mit Canva

Once you have created the video/post, you can go to Share and Download to download this post and upload it to your social media account.

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